Step 1: Assessment of Likes and Dislikes.

From  "The 10-Step Plan to Career Change: How to Successfully Change Careers."

"A lot of people change careers because they dislike their job, their boss, their company. So, identifying the dislikes is often the easier part of this step; however, you will not know what direction to change your career unless you examine your likes. What do you really like doing when you're at work, when you're at home - in your spare time. What excites you and energizes you? What's your passion? The key is spending some time rediscovering yourself..."

Dislikes:

1. Workload is too inconsistent—extreme highs/lows
2. All work done is 100% deadline driven
3. Dry subject matter (pharma/marketing)
4. Lack of control
5. Uninspiring, mundane work
6. No opportunity for growth
7. EOD=?
8. Need to "police" others 
9. Lack of respect for role/department
10. Threat of being laid off due to low billability
11. Bottleneck position within the team structure 
12. Unsupportive, inconsistent, unpredictable, uninspiring management
13. No "payoff" for hard work or a job well done, no end result to take pride in
14. "Challenges" are really just the same problems that never go away
15. Agency mentality
16. Company is too large and impersonal

Likes (in current role):

1. More casual dress/atmosphere
2. Start of day time is more flexible
3. Vacation/Holidays/Sick Time
4. Commute to work is fairly simple

Likes (in personal life/past positions):

1. Nature/Sensory experience (sights/smells)
2. Regular customers/clients
3. Smaller company
4. Relaxed environment
5. Fun coworkers
6. Sense of accomplishment, pride in end product
7. Beginning and end to each day
8. Planning
9. Checking tasks off the list
10. Team work on a small scale
11. Ownership of project tasks 
12. Animals/Animal Welfare
13. Design/Being creative
14. Music/Dancing

Now.
Time to try to form these 'likes' into a cute little snowball I can call my new job.